The Domaine de Gerbaud, located in Lourmarin in the Luberon massif, is a family-run estate owned by the Coetzee family since 2012. Comprising André, a retired lawyer, Louisa, an anthropologist, and their daughter Carla, an artist and photographer, the family is embarked on an adventure aimed at ensuring a sustainable future for the estate. They highlight Provencal olive varieties adapted to the region, producing olive oils with a distinctive and unique taste.

The connection with Lourmarin is significant for André, whose Huguenot ancestors lived in South Africa. Louisa, from a farming family, grew up with grandparents raising livestock in the Kalahari, while Carla was born in Cape Town between the sea and the mountains.

The estate produces organic extra virgin olive oil and cultivates quality grapes through sustainable vineyard management. The family aims to share the beauty of the site, the flavorful pleasures of their excellent olive oil, the underrated quality of Luberon wines, and the culinary delights of the region.