For over two thousand years, olives and olive oil have played a major economic role in Istria, becoming iconic to the region. Historical evidence, inscriptions, and archaeological discoveries attest to the cultivation of olive trees and oil production since the Roman Empire. In 2019, the first Istrian cooperative of extra virgin olive oil producers was established: PZ Maslinari Istre.

The global success of Istrian olive oils is attributed to the unique geographical position of the region, at the northern boundary of olive cultivation, providing optimal conditions for high-quality olives. The expertise and dedication of olive growers, such as Sandro Grabrovic, have contributed to this success. Saša Ukusić, the cooperative manager, emphasizes the pride in their extra virgin olive oil labeled Protected Designation of Origin, ensuring a certified high-quality product.